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In order to illustrate the strong characters of ULILI’s fragrances, the brand worked with Zineb Benjelloun, one of the most talented young artists of her generation. Trained in documentary cinema and fine arts, she depicts in her original illustrations and silkscreens, a bright and abundant Morocco.
For ULILI, Zineb looks to the games and childhood memories of her country. M’goun, Hafa, Oum Rabie… Each one of the candles comes to life, inspired by the characters of a traditional Spanish card game played by several generations of Moroccans. The “Rey”, “Souta” and “Cabale” are depicted by the artist proudly wearing the main ingredient of each fragrance.
Through this playful herbarium, ULILI tries to uncover the wealth of the Moroccan olfactory imagination.
The ceramic edition